Feb 20, 2026
From $3K in the Bank to $20M Revenue: Adam Hall on Growing a Trades Business Without Losing Yourself
Adam Hall started AH Fencing with his best mate, $3,000, and zero business knowledge. Seven years later, the company turns over $20 million with 55 staff across Brisbane and Melbourne, growing at 50% year on year, and expanding into Sydney.
But this conversation is not really about fencing. It is about what happens when a young tradie realises that the biggest constraint on his business is himself.
Adam talks openly about losing money in the early years after the ATO garnished their accounts, the breaking point that forced him to confront his own leadership, and why hiring a men's health and leadership coach transformed not just his business but how he shows up as a person, a partner, and a father.
We get into the culture engine behind AH Fencing, including their four core values (Own It, Find a Way, Lead from the Front, Never Settle), why they were built as verbs not nouns, and how one staff member now teaches them to his sons at home.
Adam also shares his approach to social media, why real content cuts through the AI noise on LinkedIn and Instagram, and how posting consistently has attracted staff, clients, suppliers, and opportunities he never expected.
If you are a trades business owner, a founder scaling beyond yourself, or someone trying to figure out how to lead people well while still working on your own stuff, this one is worth your time
Links from the Episode:
This episode was brought to you by:
Thirdway Advisory www.thirdwayadvisory.com.au
About the Hosts
Host: Daniel Moussa - Founder, Thirdway Advisory
Daniel Moussa is the Founder and Managing Director of Thirdway Advisory, a retained executive search firm specialising in mission critical leadership hires for founder-led, privately owned, and scaling organisations across Australia. With a career spanning the UK, Middle East, and Asia, Daniel partners with businesses where one hire can change the trajectory of the company, regardless of sector. Future People is where he sits down with founders, leaders, and operators to talk about their own journey to leadership and the future of leadership
Connect on LinkedIn: linkedin.com/in/daniel-moussa-1307a522
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